Tire Brands

Here at Northern Auto & Tire Inc., we carry many name brand tires to serve Honor, MI, Traverse City, MI, and Frankfort, MI. Our tire prices are some of the lowest around and we have the Honor, MI tire service to back up our tires for as long as you own your car. Not sure which Honor, MI tires are right for your car? Then please browse through our online tire catalog to shop for tires. Still have questions or need help with other Honor, MI auto repair services? Then stop by Northern Auto & Tire Inc. at 10155 Honor Hwy., Honor, MI 49640 or give us a call at (231) 325-0123 or contact us online today!

BFGoodrich Tires

BFGoodrich® Tires

Passion, pride and performance are BFGoodrich® values that have stood the test of time. As a maker of superior performance tires, we’re proud to say we’ve been passionately performance-driven since the beginning.
It’s what led us on the pursuit of creating truck tires tough enough to tackle some of roughest terrain on the planet, yet still maintain excellent road manners. That’s why more champions of the grueling SCORE Baja races have won with BFGoodrich® tires and why the tire with more rock crawling victories bears the BFGoodrich® name.
BFGoodrich®'s performance prowess doesn't stop where the pavement starts. BFGoodrich® street tires have racked up impressive accomplishments over the years — from creating the first street tire to capture the pole position at the 24 Hours of Le Mans to creating an entirely new level of street tires, the extreme performance category. So it’s no wonder why top driving schools like Ford Mustang Racing School and Skip Barber High Performance Driving School, use BFGoodrich® tires exclusively.
Whatever thrill you’re chasing, BFGoodrich® tires will make sure your vehicle’s up to the challenge. The question is: Are you driver enough?
Shop BFGoodrich® tires with Northern Auto & Tire Inc. for driving in Honor, MI, Traverse City, MI, Frankfort, MI, and areas near and far.

Bridgestone Tires

Bridgestone

Your Journey Starts Here

Northern Auto & Tire Inc. is one of the leading Bridgestone tire shops in the area. We supply Bridgestone tires to customers in Honor, MI, Traverse City, MI, Frankfort, MI, and surrounding areas. With so many tires on the market, we keep things simple by finding the best set of tires for every customer and every vehicle.

Bridgestone: Leaders in Performance

Bridgestone was founded in 1931 by Shojiro Ishibashi in Japan. Japan started slowly producing automobiles in the 1930s, and Bridgestone became the first tire manufacturing company to offer tires nationwide in 1932.

Bridgestone then came to the United States to purchase a tire plant in La Vergne, Tennessee in 1983 from Firestone Tire & Rubber. Bridgestone and Firestone merged in 1988 when the Bridgestone Corporation bought Firestone. Bridgestone recently joined MICHELIN® and Goodyear to become one of the “Big Three” tire companies in the United States. Today, Bridgestone sells tires on six of the seven continents.

Types of Bridgestone Tires:

  • Passenger Car Tires

  • Performance Tires

  • All-Season Tires

To Inspire and Move You

Bridgestone’s passion for excellence leads to the very best in quality, service, and technology at the heart of their commitment. The Bridgestone Corporation is considered to be an international family, including more than 50 different production facilities and more than 43,000 employees throughout the Americas. One of Bridgestone’s missions is to work toward maintaining “a healthy environment for current and future generations.”

Bridgestone has tires to fit every driver, including drivers looking for better fuel efficiency, longer mileage warranties, traction on wet or dry roads, and unparalleled tires for every auto enthusiast. Bridgestone believes in performance and having a tire for every customer.

Our selection of Bridgestone tires encompasses a range of prices to satisfy the needs of all our customers. Contact us online or visit us to learn more about our selection of Bridgestone tires.

Coopertires

Coopertires

OVER 100 YEARS OF HISTORY IN THE TIRE INDUSTRY

The beginnings of Cooper date back to 1914 in Akron, Ohio, when two brothers-in-law John F. Schaefer and Claude E. Hart formed a company to produce tire patches, tire cement, and tire repair kits. In 1915, Schaefer and Hart purchased The Giant Tire & Rubber Company of Akron, a tire rebuilding business, and shortly thereafter moved the business to Findlay, Ohio.

In 1926, Ira. J. Cooper developed the “Cooper Creed” which focused the company on providing “good merchandise, fair play, and a square deal.” The vision of Ira J. Cooper continues at Cooper today.

At Cooper, we believe that manufacturing a quality product is key to ensuring your peace of mind. All Cooper® tires are backed by a standard or premium limited warranty, and select products are also backed by a 45-day road test or mileage warranty, helping to give you peace of mind on the road.

Dunlop Tires

Dunlop Tires

Arrive In Style. Drive Dunlop.

At Northern Auto & Tire Inc., we are a proud provider of Dunlop tires for customers in Honor, MI, Frankfort, MI, and Interlochen, MI, and surrounding areas. Customers are bound to find the right tire to fit their budget in our selection of competitively priced Dunlop tires.

Dunlop: Born Ready to Roll

Dunlop started one day in 1888 when John Boyd Dunlop was watching his son ride his tricycle. Dunlop noticed how rough the ride was because the tires were treaded with metal. So Dunlop glued together the edges of two strips of rubber to make a tube, and then he inflated it with air from a soccer ball pump. Dunlop had invented the first pneumatic rubber tire, which offered a smoother ride than a solid rubber tire, and the modern tire as we know it was born.

With his new invention, Dunlop opened his first tire plant in Dublin in 1889. A tire factory opened in Birmingham, England two years later, and the Dunlop Rubber Company was born. Dunlop continued his work by inventing tires capable of accelerating over 200 miles per hour by 1920, which opened new doors for the company on the racetrack. The Dunlop Rubber Company also designed Dunlop Self-Supporting Technology (DSST) tires, created to support a vehicle’s entire weight even when the tire is punctured or completely flat.

Types of Dunlop Tires:

  • Passenger Car Tires

  • Performance Tires

  • SUV/Crossover Tires

  • Light Truck Tires

  • All-Season Tires

Dunlop. Drivers Know.

Today in North America, as a subsidiary of Goodyear, Dunlop offers an impressive variety of tires. When consumers buy Dunlop tires, they receive quality, durability, and endurance.

For the last 125 years, Dunlop has introduced numerous tire innovations and paved the way for the future of tires. No matter what your driving preferences or vehicle characteristics, Dunlop has the tires for you, because Dunlop is driving to the future.

As one of the leading Dunlop tire dealers in the area, we pride ourselves on our ability to send customers home happy. Contact us online or visit us today to learn more about our selection of Dunlop tires.

Firestone Tires

Firestone

Whatever You Drive, Drive a Firestone

Northern Auto & Tire Inc. stocks a large inventory of Firestone tires for customers in Honor, MI, Traverse City, MI, Frankfort, MI, and surrounding areas. Choosing the best tire for your vehicle may be overwhelming, but we make it easy by carrying only the highest quality and most reliable tires available.

Firestone: Where Rubber Meets the Road

The Firestone Tire and Rubber Company was founded in 1900 by Harvey Firestone in the rubber capital of the world—Akron, Ohio. Harvey Firestone recognized the overwhelming potential for automobile tires, so he started mass producing them. Firestone started with only 12 employees, so the company understands the importance of the individual. Every driver wants something different—and Firestone is prepared to give it to them.

Firestone became the original equipment supplier to Ford Motor Company for the Model T in 1906, and Firestone continued producing tires for the replacement market, which kept the business growing until 1988. In 1988, Firestone was purchased by Bridgestone Tire Company, and is still owned by Bridgestone today.

Types of Firestone Tires:

  • Passenger Car Tires

  • Performance Tires

  • SUV tires

  • Minivan Tires

  • Light Truck Tires

Serving Society with Superior Quality

Firestone Tire offers competitive pricing, a nationwide warranty, and a Firestone 30-day “buy & try” guarantee on all tires. Today, Harvey Firestone would be proud of how far his company has come. With over a century of producing continually innovative tires that make drivers’ lives easier, Firestone’s fire won’t be burning out soon.

Firestone is a leader in the replacement tires market for a reason. When you’re ready for new tires, contact us online speak with one of our experts who will help you choose a durable set of Firestone tires.

Fuzion Tires

Fuzion

It’s All About the Right Fuzion

At Northern Auto & Tire Inc., we are a proud provider of Fuzion tires for customers in Honor, MI, Traverse City, MI, Frankfort, MI, and surrounding areas. Customers are bound to find the right tire to fit their budget in our selection of competitively priced Fuzion tires.

Great Value. Total Confidence.

Fuzion was born for performance drivers and vehicles as a subdivision of Bridgestone, which is one of the largest tire producers in the world. Fuzion has several types of tires for summer and all-season use that provide motorists with the ability to maximize performance and control at the same time.

Fuzion tires are optimized to reduce road noise, increase ride comfort, and resist hydroplaning. Fuzion tires tackle rain and light snow while providing customers with peace of mind while also providing protection against the elements.

Types of Fuzion Tires:

  • Passenger Car Tires

  • Ultra High Performance Tires

  • SUV Tires

  • Light Truck Tires

  • All-Season Tires

Value & Comfort Combined in the Perfect Tire

Are you looking for performance tires developed for a wide range of driving preferences? Fuzion tires perform under a variety of conditions—wet, dry, or light snow. These all-season tires are fit for daily driving in the city or on the highway.

Fuzion tires are ideal for drivers who demand style, comfort, and performance every time they drive. If you are looking for “Great Value” and “Total Confidence” in all-season tires for your car or truck, Fuzion tires may be the perfect tire for you.

As one of the leading Fuzion tire dealers in the area, we pride ourselves on our ability to send customers home happy. Contact us online or visit us today to learn more about our selection of Fuzion tires.

General Tires

General Tires

Founded in 1915 by William O'Neil and his partner, Winfred Fouse, General Tire and Rubber Company was an outgrowth of Western Tire & Rubber Company. At the time, General Tire entered a market with over 300 competitors, but was determined to get a market share of replacement tire sales. The first tire that General Tire mass-produced was the General Jumbo, a pneumatic truck tire that was first in its class of tire. In the mid-1920's, General invented the General Balloon Jumbos, the first tire to only need 12 pounds of air pressure revolutionizing all tire manufacturing concepts. By 1955, General finally entered the passenger car replacement tire market. General Tire and Rubber Company changed their name in 1984 to GenCorp, Inc, before getting purchased by Continental AG of Hannover, Germany in 1987. Presently, General Tire is wholly owned subsidiary of Continental Tire North America, Inc and leads the pack in development, production, and marketing of quality tires for automobile applications.
General Tire's most popular tire is the Altimax HP. This tire is a high-performance tire that uses advanced technology to give the tire exceptional tread life, low noise, and excellent ride comfort. Visual Alignment Indicators (VAI), Acoustic Modulation Sound Technology (AMST), a Twin Cushion Silica Tread Compound, and Reactive Contour Technology, are technologies used to ensure a quality product. Visual Alignment Indicators (VAI) is a user-friendly application that allows the driver to know when the tread has reached its minimum before needing replacement, with a unique stamp that turns from "Replacement Tire Monitor" to "Replace Tire". Acoustic Modulation Sound Technology (AMST) is a technology that reduces tire noise on roads. A Twin Cushion Tread Compound gives extra support to the tire, allowing for a smooth ride. To add traction, Reactive Contour Technology was used, giving the tires the ability to react to the road surface, giving the driver more control of the car.
The Perfect complement to the high performance vehicle is the General Grabber UHP. This Performance tire ensures confident cornering and stability using high-tech components. Some features of the Grabber UHP are: V-shaped tread pattern with grooves from center of the tire too the shoulders, a flat belt contour, with shallow slots and an increased depth pattern in the shoulder area, and an advanced sound technology with increased noise reduction from varying groove angles.
A light truck option for on and off-road, All-terrain that General Tire manufactures is the Grabber AT². The Graber has a unique self-cleaning tread pattern that gives the tire extremely good traction capabilities. The Grabber AT² has five rows of tread with multiple traction edges, that gives the tire unmatched off-road traction. The extra-deep, highly engineered Acoustic Tread Pattern increases tread life and gives the tire a quiet sound on road and highway driving even with all the traction tread.

Goodyear Tires

Goodyear

Goodyear: Innovative & Driven

The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling in Akron, Ohio. That year, the company had only thirteen employees, and began producing bicycle and carriage tires.

Goodyear supplied Henry Ford with racing tires, and Ford started using Goodyear tires on the Model T in 1908. Goodyear became the world’s largest rubber company by 1926, a mere 28 years after its founding.

Goodyear formed an alliance with Sumitomo Rubber Industries Ltd. in 1999, which reestablished Goodyear as the largest tire manufacturer in the world.

Types of Goodyear Tires:

  • Passenger Car Tires

  • Performance Tires

  • SUV/Crossover Tires

  • Light Truck Tires

  • All-Season Tires

A Fierce Industry Leader

Goodyear’s business philosophy has always been centered on becoming a “market-focused” tire company which provides quality services and products to consumers. Since its foundation, the Goodyear Tire & Rubber Company’s values have been concentrated on one phrase: “Protect Our Good Name.” The company is dedicated to improving tire technology, as well as utilizing new-found knowledge in products that aim to further develop driving excellence.

Whether you drive a sedan or a pickup truck, a sports car or a minivan, Goodyear has the tires to fit your needs. After all, more people ride on Goodyear tires than on any other kind.

If you’re unsure about which Goodyear tires are right for your driving preferences, contact us online or visit us today to learn more about finding the right Goodyear tires for you.

Hankook tires

Hankook Tires

Goodyear: Innovative & Driven

The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling in Akron, Ohio. That year, the company had only thirteen employees, and began producing bicycle and carriage tires.

Goodyear supplied Henry Ford with racing tires, and Ford started using Goodyear tires on the Model T in 1908. Goodyear became the world’s largest rubber company by 1926, a mere 28 years after its founding.

Goodyear formed an alliance with Sumitomo Rubber Industries Ltd. in 1999, which reestablished Goodyear as the largest tire manufacturer in the world.

Types of Goodyear Tires:

  • Passenger Car Tires

  • Performance Tires

  • SUV/Crossover Tires

  • Light Truck Tires

  • All-Season Tires

A Fierce Industry Leader

Goodyear’s business philosophy has always been centered on becoming a “market-focused” tire company which provides quality services and products to consumers. Since its foundation, the Goodyear Tire & Rubber Company’s values have been concentrated on one phrase: “Protect Our Good Name.” The company is dedicated to improving tire technology, as well as utilizing new-found knowledge in products that aim to further develop driving excellence.

Whether you drive a sedan or a pickup truck, a sports car or a minivan, Goodyear has the tires to fit your needs. After all, more people ride on Goodyear tires than on any other kind.

If you’re unsure about which Goodyear tires are right for your driving preferences, contact us online or visit us today to learn more about finding the right Goodyear tires for you.

Kelly Tires

Kelly Tires

Kelly: A Good Deal on a Great Tire

Established in 1894, Kelly Tire is the oldest American-made tire brand. Kelly Tire was founded in Springfield, Ohio as a solid-rubber carriage and buggy tire producer. In 1935, Goodyear purchased Kelly Tire and the company made the move to Akron, Ohio. As a subsidiary of Goodyear, Kelly Tire has enjoyed more than 115 years in the tire business.

In 2010, the company took the leap from limited distribution to nationwide sales, and Kelly tires became available almost everywhere across the United States. Every Kelly tire comes with the Kelly Tire 30-Day Test Drive. The guarantee says that if a customer decides against a particular set of newly purchased Kelly tires, then that customer has 30 days to exchange the tires for a new set.

Types of Kelly Tires:

  • Passenger Car Tires

  • Performance Tires

  • Light Truck Tires

  • All-Season Tires

  • Winter Tires

The Picture of Quality

As the oldest tire brand in the United States and a subsidiary of Goodyear, Kelly Tire still maintains its “first class or scrap” mentality. Kelly Tire is dedicated to offering a good deal on a great tire and making customers feel confident they made the smart decision. Good deals are always available on Kelly tires.

Regardless of your driving or budget needs, our staff can help you find the perfect set of tires. We have the right price on the right tire for every customer that walks through our door. 

Kumho Tire

Kumho Tire

Kumho: For the Way You Roll

Kumho Tire Co. Ltd., formerly known as The Samyang Tire Co., Ltd., was founded in South Korea in 1960. Samyang Tire produced its first tire in 1961, and settled technological ties with UNI Royal in the United States in 1963. By 1976, Kumho Tire was producing more than one million tires per year and breaking records as a Korea-based tire manufacturer.

In 2003, Kumho Tire ranked ninth in the world tire industry. In 2009, the company began supplying original equipment truck tires to Benz, a first for any Korean tire manufacturer.

Kumho appreciates the development of art and culture in society, and the company endorses cultural and artistic growth by participating in a variety of philanthropies to better society.

Types of Kumho Tires:

  • Passenger Car Tires

  • High Performance Tires

  • Ultra High Performance Tires

  • SUV/Crossover Tires

  • Light Truck Tires

  • All-Season Tires

  • All-Terrain Tires

Breaking Records, Exceeding Expectations

Kumho Tire—driven beyond the expected.

Kumho Tire stands for excellence and strives toward improvement and advances in technology. The team at Kumho is dedicated to developing customer relationships and improving the company each and every day.

Kumho Tire stands for quality, and settles for nothing less than excellence. Kumho tires guarantee safety and satisfaction to every customer, and ensures every customer receives top-notch customer service.

When you’re ready to put durable, long lasting tires on your vehicle, come to Northern Auto & Tire Inc. Our professionals will help you choose the best Kumho tires for your needs and your vehicle.

Mastercraft Tires

Mastercraft Tires

A Century of Experience Behind Every Tire

Northern Auto & Tire Inc. is proud to offer Mastercraft tires to customers in Honor, MI, Traverse City, MI, Frankfort, MI], and surrounding areas. We are one of the leading Mastercraft tire dealers in the area. Our selection of competitively priced tires makes it easy to find the right tire to fit your budget.

Mastercraft: Master the Road

Mastercraft is a subsidiary of Cooper Tire & Rubber and was founded in 1909 as a tire company that offers premium products to tire dealers across North America. Mastercraft tires are engineered and designed specifically to offer excellent mileage, quality, and tire life.

Mastercraft is highly rated in all car and driver magazines, and is an extremely diverse company that manufactures top-performance tires. Mastercraft takes pride in producing quality tires, all of which are produced in the United States.

Types of Mastercraft Tires:

  • Passenger Car Tires

  • SUV/Crossover Tires

  • Light Truck Tires

  • Winter Tires

  • Commercial Tires

American Made with American Pride

Mastercraft relies on a standard of excellence known as "The Cooper Way," a foundation of philosophies that guide the company as a whole. Cooper Way philosophies include helping each other succeed, providing world-class customer service, and doing the right thing. Operating under the Cooper Way has led to more than 430 million Cooper-produced tires installed on vehicles around the world, a large portion of them Mastercraft tires.

Mastercraft only puts its name on high quality products. No tire is an exception. Mastercraft’s goal is to master the road, a mission made possible through some of the best American-made tires on the market.

Michelin Tires

Michelin

No one makes tires like MICHELIN®. That’s because MICHELIN® recognizes that you need it all from your tires — safety, a comfortable ride, fuel efficiency, grip and control, toughness, and more. Safe, everyday driving demands it. Many of those performances naturally compete, and increasing one tends to decrease another. That’s not acceptable at MICHELIN®.
It’s why we put more science into our tires, minimizing the trade-offs and maximizing performance. So you can get the signature performance you want most without giving up the others in the process. That’s MICHELIN® Total Performance™. And it’s why you’ll see the same technology that helps us win the most grueling endurance races make its way into our street tires.

Pirelli tires

Pirelli

Tires That Go Miles Beyond

At Northern Auto & Tire Inc., we are a proud provider of Pirelli tires for customers in Honor, MI, Traverse City, MI, Frankfort, MI, and surrounding areas. Customers are bound to find the right tire to fit their budget in our selection of competitively priced Pirelli tires.

Pirelli: Premium Tires for All Drivers

Giovanni Battista Pirelli founded Pirelli & Co. in Milan in 1872, and rubber production began within two years. Pirelli began producing bicycle tires in 1890, and the first automobile tire followed in less than a decade. Pirelli automobile tires started winning at the racetrack as soon as they came off the production line. Pirelli expanded its manufacturing plants into other countries over the next two decades including Spain, Great Britain, and Argentina. Pirelli has only continued to expand by opening several other manufacturing plants in other countries.

Pirelli Tire is now the world’s fifth largest tire manufacturer based on revenue. The company has a presence in more than 160 countries, including 22 manufacturing plants on five different continents, and employs nearly 40,000 people.

Types of Pirelli Tires:

  • Passenger Car Tires

  • SUV/Crossover Tires

  • Light Truck Tires

Pirelli Means Performance

Pirelli is a leading manufacturer of performance and high end tires. The company strives to reach some of the highest levels of research and development in the tire industry. Pirelli aims to change the driving experience by pushing the boundaries of tire technology, style, and sustainability, and set trends in the tire industry around the world.

Pirelli produces superior tires for customers looking for superior quality, because Pirelli believes power is nothing without control.

As one of the leading Pirelli tire dealers in the area, we pride ourselves on our ability to send customers home happy. 

Yokohama Tires

Yokohama

Northern Auto & Tire Inc. is proud to offer Yokohama tires to Honor, MI, Traverse City, MI, Frankfort, MI, and surrounding areas at some of the lowest prices around. Northern Auto & Tire Inc. helps customers find the right Yokohama tires for their car or truck at the right price that fits their budget. Give us a call today and we will work with you to find the right Yokohama tires for your car. Remember, Northern Auto & Tire Inc. is a leading Yokohama tire dealer. Not sure which tire is right for your car? Click on FIND MY TIRE button.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.